There’s two types of blogposts I write; sharing experience I have been chewing on for a long time or a sudden rant about an annoyance. […]
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When bad press really is bad press
There’s this saying that there’s no such thing as bad publicity. Although I do agree that the only thing worse than being talked about is […]
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Starting a User Community – what platform to choose?
If your company’s tagline is ‘joint innovation’ and being ‘as close as possible to the customer‘ is your goal, a user community forum seemed to […]
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Marketing in Stealth Mode
Three weeks into my new role as Head of Marketing at D Square it’s time to share my first experiences and findings. First of all […]
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A New Challenge
Prologue Today I started a new challenge. It’s quite fair to say this could count as the start of the IV-th episode of my career. […]
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Influencer Marketing for Dummies
What the hell is this new buzzword Influencer Marketing and who is that Influencer here? Haven’t we had enough self-labeled titles? Heck I even call […]
Continue readingSnowflakes and Buzzword Bingo
It’s been a while but I’m back with another marketing rant! Some of you may already know my Fooled By Marketing Metrics which is probalbly a series I am […]
Continue readingMy FREE email address is also MY free email address
Yes, I am using GMAIL as provider for my professional conversations. I also have a hansdeleenheer.com account which I only use for really really important […]
Continue readingWhy quantifying Social Media is a bad idea
This is one I have been struggling with a lot and still am. I feel that a lot of people around me have the same […]
Continue readingThe price of Independence
This morning I read a very nice article by Federica Monsone (A3 Communication, UK) on Product Reviews by Independent writers. In her article she gives […]
Continue readingStop bitching! It might help you
So a few weeks ago I wrote this great story about Jawbone going the extra mile and replacing my Jawbone UP which I have broken […]
Continue readingWhy Community is not Marketing
Ok, I’ll admit. It’s a controversial title but what it comes down to is why I feel that running a professional community is different from […]
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