When bad press really is bad press

There’s this saying that there’s no such thing as bad publicity. Although I do agree that the only thing worse than being talked about is not being talked about (Oscar Wilde), this does not really apply [IMHO] to bad press in a commercial environment. And we had a text-book example of that this week in the Datacenter Infrastructure market; StorageReview, a well-respected publishing company, released a blogpost why they would/could NOT publish a review on a specific Nutanix solution. Is the truth out there? I will not go into the specifics of the article and I’m not even that interested

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Starting a User Community – what platform to choose?

If your company’s tagline is ‘joint innovation’ and being ‘as close as possible to the customer‘ is your goal, a user community forum seemed to be the very least I had to get in place as head of marketing. Our TrendMiner product is now exactly 1 year in beta going from v0.1 to v0.6 today. In order to make sure v1.0 by the end of the year / early 2016 is top notch, I think it is the perfect time now for the customers to start talking to each other and directly to our engineers / product management. The best

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Marketing in Stealth Mode

Three weeks into my new role as Head of Marketing at D Square it’s time to share my first experiences and findings. First of all I have to say that I’m extremely grateful for the experience. In all my previous roles and opportunities I have been mostly on the execution part of marketing strategy. This time it’s on me to build it from the ground up. Be Social and Share:

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A New Challenge

Prologue Today I started a new challenge. It’s quite fair to say this could count as the start of the IV-th episode of my career. The first episode was a couple of years in the graphical industry as DTP-operator and Project leader in a Signage company. The second episode would be where I entered the IT world, working for VARs (value added reseller) as Systems Engineer, Implementation Consultant and TeamLead. In episode III, I primarily created technical marketing content or represented vendors at events. Be Social and Share:

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Influencer Marketing for Dummies

What the hell is this new buzzword Influencer Marketing and who is that Influencer here? Haven’t we had enough self-labeled titles? Heck I even call myself a “datacenter specialist” on my LinkedIN profile. What’s a specialist anyway? While I do agree that self-labelling is a weird thing, it’s worth looking at the bigger picture. Be Social and Share:

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New Awesomeness Feature on my list – from Meraki

I sat through quite an amount of vendor pitches. From time to time it’s the small things that differentiate the company and show you their true culture. I keep a list of these small features that have enjoyed me over all these years and I’m ready to share some of them with you. Make-A-Wish button The last feature that has been added to my list is the Merake Make-A-Wish button. I first saw it on their presentation for TechFieldDay at Cisco Live in Milan. It’s basically a button at the bottom right corner of EVERY SINGLE PAGE of the User

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