Category: Marketing

Products are sold, tools are free!

Everyone knows I am a huge community fanboy and I will highlight when a vendor acknowledges the community with free tools. A great historical example […]

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Jawbone goes the extra Mile!

Every knows I am a “new style of marketing” kind of guy. One of the things I really fight for is honest marketing. That is the […]

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Fooled by Marketing Metrics – part 3

In Part 1 I discussed the (ab)use of SAVINGS. In Part 2 the focus went to DOLLAR per UNIT. In this third, and for now […]

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Fooled by Marketing Metrics – part 2

In Part 1, I pointed at the use of the word SAVINGS in Marketing where using new technology to their extremes would save you money. […]

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Fooled by Marketing Metrics – part 1

Yet another rant that will get me in even more trouble than I was before, trying to find a role in technical marketing. This time […]

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4 tips for My Marketing Utopia

A few weeks ago I pulled my first blogpost ever; “The Marketing Wall of Shame” where I would give a central location for competitive vendor […]

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I know a guy that knows a guy

You should know by now that I am an Evangelist. Whether or not you like the title it does represent what I do: spreading the […]

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