Why Community is not Marketing

Ok, I’ll admit. It’s a controversial title but what it comes down to is why I feel that running a professional community is different from […]

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Products are sold, tools are free!

Everyone knows I am a huge community fanboy and I will highlight when a vendor acknowledges the community with free tools. A great historical example […]

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VMware uses its right to bear arms!

Waaw … I hoped I would never have to write this post. Earlier this week I noticed someone tweeting they missed Nutanix as a sponsor […]

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Book of the Month – The Back of the Napkin

The introduction to “book of the month” series was too long so I gave it a dedicated blogpost earlier this week. The Back of the […]

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The Book of the Month – Introduction

A few years ago I decided to do some off-screen reading. I needed to clear my eyes from the screen in the evening or trying […]

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Jawbone goes the extra Mile!

Every knows I am a “new style of marketing” kind of guy. One of the things I really fight for is honest marketing. That is the […]

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The Dropbox for SMB is here!

Last year I wrote Your Storage In the Cloud as a baseline article of what Cloud Storage. Later, at E2EVC Conference in Copenhagen I gave […]

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Fooled by Marketing Metrics – part 3

In Part 1 I discussed the (ab)use of SAVINGS. In Part 2 the focus went to DOLLAR per UNIT. In this third, and for now […]

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Fooled by Marketing Metrics – part 2

In Part 1, I pointed at the use of the word SAVINGS in Marketing where using new technology to their extremes would save you money. […]

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Fooled by Marketing Metrics – part 1

Yet another rant that will get me in even more trouble than I was before, trying to find a role in technical marketing. This time […]

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Year End Review for the Conference warriors

I don’t do Merry Christmas or Chanukkah holiday cards. I also don’t really like next-year-predictions. What I do from time to time is looking back […]

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Why I think Big Data IS “the new style of IT”

Actually I’m playing with you here as the title of this post is just a rip-off of Luigi Tiano‘s post: Why I think Big Data […]

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