When bad press really is bad press

There’s this saying that there’s no such thing as bad publicity. Although I do agree that the only thing worse than being talked about is […]

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Starting a User Community – what platform to choose?

If your company’s tagline is ‘joint innovation’ and being ‘as close as possible to the customer‘ is your goal, a user community forum seemed to […]

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Marketing in Stealth Mode

Three weeks into my new role as Head of Marketing at D Square it’s time to share my first experiences and findings. First of all […]

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A New Challenge

Prologue Today I started a new challenge. It’s quite fair to say this could count as the start of the IV-th episode of my career. […]

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Influencer Marketing for Dummies

What the hell is this new buzzword Influencer Marketing and who is that Influencer here? Haven’t we had enough self-labeled titles? Heck I even call […]

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New Awesomeness Feature on my list – from Meraki

I sat through quite an amount of vendor pitches. From time to time it’s the small things that differentiate the company and show you their […]

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All-Flash is changing your hardware support

A couple of weeks back at Episode 29 of the In Tech We Trust podcast we talked about the the failure rate of flash drives. […]

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Cisco NBase-T – lipstick on your Cat5e pig

In January of this year I was invited to join the TechFieldDay crew at Cisco Live in Milan. On Monday we got a whole day […]

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Intel & VMware bring HyperSocket Infrastructure

History Virtualization has come a long way. In 1987 RAID (redundant Array of Independent Disks) was the first introduction to obfuscating what was really happening on a […]

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Veeam updates – sales reference

Lately I have been asked by resellers in the field in Belgium to help position Veeam at larger accounts. Most of those customers have tested […]

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Production storage needs new benchmarks

Dragster Benchmarking I’ve ranted on this more than once. Benchmarks are 99% of the time utter bull… and tell you nothing about what the solution’s […]

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My London Tech Week – 2 ducks in a row

I love London. Well, I like spending time in the UK in general anyhow but London is still a special place. Maybe it’s because it’s […]

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