Starting a User Community – what platform to choose?

If your company’s tagline is ‘joint innovation’ and being ‘as close as possible to the customer‘ is your goal, a user community forum seemed to be the very least I had to get in place as head of marketing. Our TrendMiner product is now exactly 1 year in beta going from v0.1 to v0.6 today. In order to make sure v1.0 by the end of the year / early 2016 is top notch, I think it is the perfect time now for the customers to start talking to each other and directly to our engineers / product management. The best

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Marketing in Stealth Mode

Three weeks into my new role as Head of Marketing at D Square it’s time to share my first experiences and findings. First of all I have to say that I’m extremely grateful for the experience. In all my previous roles and opportunities I have been mostly on the execution part of marketing strategy. This time it’s on me to build it from the ground up. Be Social and Share:

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A New Challenge

Prologue Today I started a new challenge. It’s quite fair to say this could count as the start of the IV-th episode of my career. The first episode was a couple of years in the graphical industry as DTP-operator and Project leader in a Signage company. The second episode would be where I entered the IT world, working for VARs (value added reseller) as Systems Engineer, Implementation Consultant and TeamLead. In episode III, I primarily created technical marketing content or represented vendors at events. Be Social and Share:

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