My transatlantic 1o1 travelguide

This week I was the guest at SpeakingInTech podcast. It was just the result of Greg Knieriemen flying in through Brussels and we had a good day of watching some American Football in Belgium. I did give him some tips for transatlantic travelling, which he of course all dismissed as irrelevant so you’ll see him tweeting stuff at 3am local time for a few days. Because sharing is caring, here is my 1o1 on transatlantic travelling. Be Social and Share:

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Brussels, capital of Europe. Worst pupil in innovation class.

It’s a pitty most of my readers will miss half of the fuzz as according to Google Analytics, only 15% of you is from Belgium. Nevertheless I am so furious about what’s happening in my backyard that I just have to vent this somewhere. Please do read at least the RED part where you can help us out! Politics If you know one or two things about Belgium it’s probably that Brussels is our capital but also the capital of Europe. It’s that we have the greatest food in the world like Belgian fries (the original!), chocolate and waffles and

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Why Community is not Marketing

Ok, I’ll admit. It’s a controversial title but what it comes down to is why I feel that running a professional community is different from running marketing. While looking for a new job I have a lot of time thinking through what I really like doing and why I do it. Why am I a technical marketer but still have so much issues with how marketing works? And then I had an epiphany; for me it all comes down to the intent of the conversation.  Be Social and Share:

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Fooled by Marketing Metrics – part 2

In Part 1, I pointed at the use of the word SAVINGS in Marketing where using new technology to their extremes would save you money. The fallacy I pointed out there is that you actually would pay less than today but that the numbers used by Marketing point at future which you are not paying for today so would not be savings. The fallacy I want to talk about today is the DOLLAR per UNIT metric where the cost of a technology acquisition will be calculated on the use to it’s largest extent rather than the real use in an

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