Fooled by Marketing Metrics – part 2

In Part 1, I pointed at the use of the word SAVINGS in Marketing where using new technology to their extremes would save you money. The fallacy I pointed out there is that you actually would pay less than today but that the numbers used by Marketing point at future which you are not paying for today so would not be savings. The fallacy I want to talk about today is the DOLLAR per UNIT metric where the cost of a technology acquisition will be calculated on the use to it’s largest extent rather than the real use in an

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