Jawbone goes the extra Mile!

Every knows I am a “new style of marketing” kind of guy. One of the things I really fight for is honest marketing. That is the battle I have chosen and it shows in my articles. Another part of the new style of marketing is going the extra mile for your customers as word-of-mouth is, next to existing customers, the easiest way to attract new customers. We all have heard the story of 7 year old Luka who had his lost LEGO minifigure replaced after the customer service engineer talked to ‘Sensei Wu’ and even got some extras on top. There are

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Fooled by Marketing Metrics – part 2

In Part 1, I pointed at the use of the word SAVINGS in Marketing where using new technology to their extremes would save you money. The fallacy I pointed out there is that you actually would pay less than today but that the numbers used by Marketing point at future which you are not paying for today so would not be savings. The fallacy I want to talk about today is the DOLLAR per UNIT metric where the cost of a technology acquisition will be calculated on the use to it’s largest extent rather than the real use in an

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4 tips for My Marketing Utopia

A few weeks ago I pulled my first blogpost ever; “The Marketing Wall of Shame” where I would give a central location for competitive vendor marketing which I truly loath. There were two reasons for pulling the post:  It could get me in a long-term trouble in the industry being such a PITA (pain-in-the-ass) This was if you know me well, not enough reason to pull it. I don’t like being negative and as there was not really a positive twist it just seemed too much complaining without resolving. So let’s take that to the next step. Let me give

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I know a guy that knows a guy

You should know by now that I am an Evangelist. Whether or not you like the title it does represent what I do: spreading the word passionately. Some call us Technical Marketers and with a little self-deprecating I sometimes call myself the Enterprise Clown. Because that’s what we do, we entertain people in a professional way about technology. A good Evangelist is not per definition an excellent architect or engineer, it’s someone that can express a technical message to any type of audience. It’s the depth of technology and that ability to express that makes you a good evangelist. I hope I can consider

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