Snowflakes and Buzzword Bingo

It’s been a while but I’m back with another marketing rant! Some of you may already know my Fooled By Marketing Metrics which is probalbly a series I am most proud of and I feel I got some more up my sleeves somewhere in the future. But I am a Snowflake One of my activities is helping startups explain their technology to all types of audiences. Where in the market do they fit, what is their true unique selling point, where do they differentiate themselves? And every single time in those conversations there is someone at the table trying to tell me how UNIQUE

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My FREE email address is also MY free email address

Yes, I am using GMAIL as provider for my professional conversations. I also have a hansdeleenheer.com account which I only use for really really important stuff like bank, leasing, social security, … communication. This means that my primary inbox is gmail. This both for communication with people or application/account registration. And here is the topic of the day with that: Lead, leads, leads … I know, I know. I’ve had this discussion dozens of times and it always comes down to these two major reasons: We don’t want anonymous competitors downloading our software We need your personal information to SPAM

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Why quantifying Social Media is a bad idea

This is one I have been struggling with a lot and still am. I feel that a lot of people around me have the same problems with it as well. We sometimes completely disagree on our points on the matter which only concludes we still have a long way to go (that will never end?). The basic problem we have is the following: someone needs to decide on budgets so we need a way to explain the value. And by extent the increased value so we can get even more budget 🙂 What do we measure? One thing everyone does

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The price of Independence

This morning I read a very nice article by Federica Monsone (A3 Communication, UK) on Product Reviews by Independent writers. In her article she gives the vendors some tips on how to let go control and how to be well prepared with the right expectations. My immediate reaction, as I tweeted it when it came out of my mind, was; Be careful with the ‘independent’ label as it is quite often misused for payola jobs. Now some people may laugh at that becasue I am one of those people that puts ‘independent technical marketer’ in their job title. I am

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Stop bitching! It might help you

So a few weeks ago I wrote this great story about Jawbone going the extra mile and replacing my Jawbone UP which I have broken myself by taking it for a swim. Less than two months later I have an exact same thing happening to me. Here’s what happened, this time with Mophie. Be Social and Share:

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Why Community is not Marketing

Ok, I’ll admit. It’s a controversial title but what it comes down to is why I feel that running a professional community is different from running marketing. While looking for a new job I have a lot of time thinking through what I really like doing and why I do it. Why am I a technical marketer but still have so much issues with how marketing works? And then I had an epiphany; for me it all comes down to the intent of the conversation.  Be Social and Share:

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